A form to gather content from a client on the About page for their website
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What is this?
The About page is where people will go if they want to learn more about you, your company’s history, or what your brand stands for.
It’s a great opportunity to start building a relationship with your potential customer and share your ‘WHY’ (the purpose behind your venture) with your audience.
An About page typically includes things like a mission statement, your brand story, your team bios as well as links to further information (downloads, news article, other sites – etc).
What does it look like?
The layout and design will depend on the content you provide us.
Attached is an example mockup showing how an About page might look.
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Storytelling is a great way to communicate ideas and explain things in a way that is both engaging and educational. It is proven that stories help us understand concepts that we are otherwise unfamiliar with because they allow us to focus on the experiences of people that we can relate to. Telling a story on your About page is a powerful way to set yourself apart and establish a rapport with your visitor.
You can choose to tell your OWN STORY – perhaps your company history or your personal journey to launching this product/service.
Or you could tell your CUSTOMER’S STORY – either by writing as though you were speaking directly to them (“If you’re reading this, you’re probably…xyz…”), by telling a story from a past customer, like a case study, or even creating something from your imagination that describes the story of your typical/ideal customer’s journey. The possibilities are endless!
What we’ll need:
Whether you choose to tell your story or your customer’s story – we will help you get your message across by asking you to break it up into 3 sections as follows:
You can write as little as 1-2 sentences for each Act, or several paragraphs. It’s up to you!
If you have any extra photos, infographics, videos etc that could support your About page, please feel free to upload these too – and we will use what we can!
These are just examples, you may upload whatever you feel should be added to this page
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Here is a summary of the content needed for an effective website About Us page:
List of company’s core principles:
List of potential trust signal content sections:
These are suggestions for sections of your page, you may add any other sections you may want on your About Us Page. Provide headings and detailed descriptions of your sections in the blocks provided below:
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