The Company
Luxury Trips are Tour Operators who pride themselves on providing exclusive, authentic, and enriching experiences in unique destinations.
The Challenge
Working on the previous incarnation of this Tour Operator company, Alluring Africa, we’d already gone almost to launch with that site, but then hit a speed bump when a rebranding was required. We had to revisit some of the designs and bring them in line with their new CI: new colour schemes, new logo, et cetera.
One of the main challenges was for us to create editable sections on homepage for the client to change themselves as they wanted. To this end, we created settings for changing USPs, affiliate logos and text sections in the Customizer. This limited what we hardcoded into the site and provided the client with more editing flexibility.
The Solution
We built a custom Find My Trip page: the client wanted to be able to filter destinations and travel styles rather than sending users directly to an overwhelming archive of all the tours available in all the destinations they offer.
For this project, we developed a continent post type which is included in the core of the Tour Operator Plugin. Previously, we had only catered to tours on a single continent. Now that we were serving a client that offers tours around the world, we needed an extra level to the Destinations hierarchy. This means we could group country by continent or display a continent on its own archive page.
We designed custom pins and built settings for the client to be able to load their own custom pins for start and end locations of their tours.
Snazzy Maps was used for the customization of map typography, labels, roads, pins, parks, water colours and more.
Existing content from the previous Alluring Africa site build was brought in, although we did away with a lot of the Custom CSS as we updated to latest versions of our LSX Theme and the Tour Operator plugin.
Thanks to our editable site coding the client was able to handle much of the content loading themselves, which allowed us to focus on what we do best, developing an excellent tour operator website!
