Africamper offers competent 4×4 Camper rentals in Southern Africa. Their website presents their fleet offering with detailed technical specifications, high resolution images and easy product enquiries via a pop up “Get a Quote” form. We re-worked their content, moving content into the Homepage, carefully structured to meet modern best practices in usability and conversion.
The Theme and Extensions
A product page uses a form built in Caldera Forms, the “Get a Quote” call to action is clear and launches the form in a pop up window that is user friendly and effective for generating leads.
Polylang is a plugin that allows users to read a WordPress website in multiple languages. Africamper writes their content in English, Dutch and German.
Design and Development
Nearly every page on this small website was designed and approved before we started development. The theme was customised to present layouts optimised for their content needs. To keep the build as light as possible we marked up every page using HTML and CSS, rather than using a page builder plugin, we can add unnecessary bloat.