As a growing subdivision of the Media24 Group, On The Dot’s expansion created a need for the company’s website to be redeveloped. In line with the company’s growth was an increased need for integration of its logistics services, both online and on a B2B basis.
With an existing website that did not meet the company’s expanding needs, and in order to enable the company to take their website to the next level, a redevelopment of the functionality and usability was required.
In order for the website to meet the needs of the company and its clients, the LightSpeed team applied the full breadth of their content, branding and development services. This included assisting the client with everything from copywriting to content strategy, logo design to website design, and on to the development of a much-improved website functionality that enabled them to move their business offering up a level and meet their requirements.