Tony Healy & Associates is South Africa’s leading multi-disciplinary labour law and labour relations firm rendering professional litigation, consulting and training services to an extensive national client base including national and multi-national corporations, government institutions, and emerging businesses.
MailChimp Account and List Setup
We created a MailChimp account, configuring core settings and importing subscribers from another email marketing application that they were moving away from. The list has interest groups that are used for segmentation in campaigns, allowing them to send targeted messages based on a subscriber’s interest.
Campaign Template and Training
We created a template that encompass various content containers used for sending long form articles, article summaries and read more links, promotions, products and upcoming events. We trained Tony on using the template and sending campaigns.