WordPress Design & branding

Design done well looks good. WordPress Design done right gets you results.

WordPress Design

Some of the great brands we work with:

WordPress Design Services

Digital branding represents the identity and personality of your brand, online – and it’s a critical part of how your sales and marketing is supported online.

To assist you in your brand being represented consistently and professionally online, we’re able to apply our skills to developing design components that are incorporated into your website and work perfectly for your target audience.

With the creation of a new website or the relaunch of an existing site, we can assist you in building your digital footprint online by developing and implementing a brand update. This might involve incremental improvement, a complete rebrand, or the creation of an entirely new brand. If you already have well-developed brand guidelines and assets, we’re able to apply these to the design of web pages.

Our proficiency in delivering professionally crafted digital branding has helped boost our clients’ online presence whilst building brand recognition and customer confidence.

Full Brand Identity

Our Brand Identity service includes:

  • Logo creation – a logo is a byproduct of a brand identity and should reflect your brand’s personality, tone and voice. 
  • Identity – we define all elements of a brand’s visual identity (typography, colours, imagery & UI elements). 
  • CI – we can create all your Corporate Identity collateral materials as optional extras (business cards, letterheads, stationery etc).

Brand Refresh

Reinvigorate your brand look and feel to stay current with contemporary design.

Over time, a brand’s look and feel can become dated – and in some instances, a company’s core business may expand or change. When this happens, a brand refresh is vital to communicating with its supporters to ensure brand recognition is not lost, whilst also achieving relevance in the market.

Digital & Print Assets

Professionally designed brand assets: essential to brand presence in print or digital.

  • Brochures – Showcase your brand or product in a beautifully laid out company brochure.
  • Menus – Display product offerings professionally and convert viewers into customers.
  • On-brand Asset Creation – Update or create additional assets aligned to your brand’s visual identity.

Branding Design Process

Our process is structured to understand, develop and deliver professional branding.


To understand your brand, we ask the right questions to gather everything we need to know how to get started with bringing your new brand to life.


In this phase, our designers apply what they’ve learned from the discovery phase and begin to shape your brand into rough concepts.

Review & Refine

Refining the elements of a mood board for your review

In this phase we move from sketch to concept, giving you ample opportunity to ensure your brand concept is headed in the right direction.

Approval & Delivery

After approval we provide all you need to start using your new visual identity, including brand guidelines and all files for print and web use.

Web Design Services

We create bespoke web design that’s customised to your requirements and goals.

Website design

Great design makes your online business look good, and sell well.

New Website Design

Creating websites from scratch that look great and perform superbly.

Creating a new website for your brand presents an opportunity to craft an experience that is consistent, cohesive, and delivers on your business objectives.

Website Redesign

Redesign strategies that update your look and improve performance and conversion.

By building on your current WooCommerce base theme, we’re able to update styling and layout to create stronger branding and encourage conversion.


Our expertise in UX and CRO helps you create newsletters that convert.

When designing newsletters, our focus on subscribers informs emailer design and content that ensures interaction with your brand is consistent, relevant, and optimises conversion.

Landing pages

Effective landing page design that gives your marketing maximum impact.

With our design of landing pages centred on your CTA, we can help you create a mini digital brochure and push traffic to the page.

WooCommerce store design

Effective store design makes the most of WooCommerce’s functionality and power.

New Store Design

Expert store design that matches your business’s need and growth.

Great design implemented to update your store’s look, improve customer shopping flow, and increase overall sales. New store owner? We’ll help you take your first steps.

Store Redesign

Redesigns that help your store stand out and grow conversions.

By focusing on targeted areas of your Woo store, we analyse user interactions to inform a redesign that optimises your customers’ experiences.

Digital asset creation

Icons & Illustrations

Add value to user experiences with custom icons and illustrations.

Our custom on-brand icons or illustrations can assist in creating visual explanations of text, concepts or processes, and increase your user engagement and content interpretation by adding a personalised touch and being consistent with your brand look and feel.

Image Bank Sourcing

Images sourced, categorised and optimised for the best impression.

Great websites require great images. Our image bank service ensures your website creates a great impression and supports your website or store’s look and feel by being aligned to your brand’s photography style.

Hero Images

Striking header images that capture your product or service’s essence.

Banner Adverts

Banner ads for digital advertising and affiliate marketing campaigns.

Product Images

Great product images that present your products online professionally.

Social Media Images

Add value to social media with images that create brand consistency.

Our web design process

Our collaborative web design process creates a digital footprint that converts.


Client branding questionnaire and competitor research.

Mood boarding

Exploring a new creative concept through look and feel


Refining the elements of a mood board for your review


Actualising stylescape concepts in real-world mock-ups

Present refined ideas

The full brand identity is presented for your final review.

Final choice & render assets

Final selection and sign-off, and handover of digital assets

Book a free design consultation

Let’s discuss your Design needs in a free consultation.

Why LightSpeed?

Design expertise that takes brands, stores or websites to the next level.

With a wealth of experience in creating world-class WordPress and WooCommerce websites, our eye is always on excellent design that compliments and supports the objectives of your brand, store or website.

Featured design case studies

Work we’re proud of that’s created happy clients and excellent results.

Though we give our all on every project we undertake, there are some that shine and which we consider amongst our finest work in design and development. Take a look at these examples to see what we could do for you and your online business.

Free WordPress Design consultation

Our design expertise is at your disposal, let’s chat about your needs.

If you’re considering how to update your website design, we’re ready to discuss the ways we can make that happen. To start the conversation, book a free web design consultation.