MailChimp

Get started with MailChimp

Need help getting started with MailChimp or moving your list over from another provider? Our talented team can help you get your new account up and running in no time.

mailchimp

Automation

Create and schedule automated emails that follow up on purchases, nurture leads, and provide product recommendations to customers.

A/B Testing

Optimize your email marketing with powerful A/B testing features. We find out what works and what doesn’t, fine-tuning your campaign.

mailchimp

Analytics

Monitor sales with revenue reports, use Google Analytics to inform your email content, and see how you measure up to competitors.

Service Packages

Full Service

Looking for full-service support for your email strategy, design, or data analysis? Our team are experienced MailChimp users. They’ll help you improve your marketing communications.

An effective email marketing campaign need an objective and a plan. Whether your objective is the growth of your email list or increasing your sales, you need to identify the most efficient route to get there, and stick to that plan.

Tactics may include conversion rate optimization, free downloads, revising email frequency, considering plain text vs. HTML campaigns, mail automation, guest posts, guest podcasts, discounts, and more

Support packages

Need some help in getting the most out of your MailChimp account? LightSpeed’s managed support packages give you the skills and capabilities you’ll need to run a successful email marketing campaign.

We’ll help you with all aspects of your email marketing. We can help whether you require MailChimp training by phone, over email, Skype, or in person at our offices. If you also need guidance on MailChimp-specific usage or general email best practices, we urge you to take full advantage of our years of experience and expertise.

WooCommerce

WooCommerce and MailChimp are two amazing platforms that work better when used in conjunction. Let LightSpeed help you to make the most of all the functionality they both offer.

LightSpeed will help you in making better use of MailChimp to sell your WooCommerce products. Some features we can help you to implement include:

  • view WooCommerce product, customer and order data in MailChimp
  • automatically subscribe WooCommerce customers to a particular MailChimp mailing list
  • automatically subscribe WooCommerce customers to a particular MailChimp interest group
  • create targeted customer segments in MailChimp using WooCommerce purchase data

Template Design

Email Like A Pro!

Every business needs a clean and professional template that matches its look and feel. Let LightSpeed create one for you and also teach you how to use the “Email Designer”, putting control firmly in your hands!

Your colour scheme, header, footer and other design elements will be reflected in your emails to maintain brand consistency. We achieve this by building 100% hand-coded, fully customisable templates (that are always mobile responsive).

Create beautiful, customized email templates with our help. Make new templates from scratch, tweak pre-existing templates, or update old templates for mobile responsiveness..

How We Work

Design:

Once you’ve provided us with as much information as you can, we design your email using your style guide and instructions, and send you a visual example for approval.

Build:

We code your design responsive HTML and CSS to ensure it will display properly on all devices. We then add MailChimp repeat and edit tags so that your email is fully editable going forward.

Test:

Your template is run through a series of rigorous tests and then sent to you for a preview so you can see approve how your template looks and acts.

Deliver:

Once you’ve signed off on an email template that you’re 100% happy with, we migrate your template into your own MailChimp account.
Bonus: We’re listed experts – that means we can give you a free 3 month MailChimp account!!

Email Strategy

Master tacticians

We’ll help you rethink your email marketing strategy, assess your communication strategy and ensure you’re making the most of your audience.

An effective email marketing campaign need an objective and a plan. Whether your objective is the growth of your email list or increasing your sales, you need to identify the most efficient route to get there, and stick to that plan.

Tactics may include conversion rate optimization, free downloads, revising email frequency, considering plain text vs. HTML campaigns, mail automation, guest posts, guest podcasts, discounts, and more

What to expect from us

Should you choose LightSpeed for creating an email marketing strategy for your business, here are a few example of what we can do for you:

  • Identify your goal(s)
  • Analyze your competition’s strategies
  • Assess your brand and previous email marketing efforts
  • Review market opportunities (both existing and potential)
  • Strategize email campaigns for specific marketing cycles
  • Outline step-by-step tactics for growing your email list

API Development

Need help with MailChimp coding?

Looking for custom development work on MailChimp’s API? Hire us to create a custom integration that connects MailChimp to the applications your business uses.

Whether you want to connect MailChimp to a shopping cart, blog, CMS and more. Here are some of the things we can help with:

  • Custom opt-in forms
  • Database < – > MailChimp syncing
  • Simple Apps
  • Small integration projects

Training

Your brand’s look and feel should be reflected in a clean, professional email template. Not only can we create one for you, but we’ll also teach you how to use the “Email Designer” at the same time, allowing you to make your own changes as you see fit.

We’ll work with you on your MailChimp account, using its built-in editor so you can match the look and feel of your site – mirroring things like color scheme, header, footer, and so on – to your email template.

Projects

ATI Holidays

Tour Operators, WooCommerce

Giltedge Group

Tour Operators

Inner Glow

WooCommerce

Naturopathic

Design & Development, WooCommerce

Overland360

Tour Operators

Run it Off

WooCommerce

CityScapes

Design & Development

FISA

WooCommerce

Testimonials

Nina Taaibosch

Woo hoo!!! Couldn’t have done it without you guys! It really is awesome! The old site didn’t rank as high….

Continue reading

Jo Duxbury
Role & Company: Owner | Freelancentral

The LightSpeed team never fails to impress me with their passion, geeky interest in their industry, creativity and most importantly,…

Continue reading

Eva Sittig
Role & Company: Head of Global Communications | Lufthansa InTouch

LightSpeed is managing the MailChimp account on behalf LH InTouch. The tasks include, RSS campaigns, List segmentation, Integrate WordPress plugin…

Continue reading

Melissa Stroh
Role & Company: Safari Hotels

Safari Hotels has worked with LightSpeed for a number of years. As a referral to us, we have enjoyed the…

Continue reading

Sandor Weyers
Role & Company: Elementz Travel

I approached LightSpeed because they were referred to me by Wetu and I also saw some of the great work…

Continue reading

Angélique Visser
Role & Company: National Councillor | FISA

LightSpeed has been FISA’s IT partner for the last three years. During this period they did not only host the…

Continue reading

Team

Ready to engage with your clients with this powerful email marketing tool?