Get started with MailChimp

Need help getting started with MailChimp or moving your list over from another provider? Our talented team can help you get your new account up and running in no time.

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Automation

Create and schedule automated emails that follow up on purchases, nurture leads, and provide product recommendations to customers.

A/B Testing

Optimize your email marketing with powerful A/B testing features. We find out what works and what doesn’t, and fine-tune your campaign accordingly.

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Analytics

Monitor sales with revenue reports, use Google Analytics to inform your email content, and see how you measure up to competitors.

Our Mailchimp Products

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Service Packages

Full Service

Looking for full-service support for your email strategy, design, or data analysis? Our team are experienced MailChimp users and they can help you improve your marketing communications.

An effective email marketing campaign needs an objective and a plan. Whether your objective is the growth of your email list or increasing your sales, you need to identify the most efficient route to get there, and stick to that plan.

Tactics may include conversion rate optimization, free downloads, revising email frequency, considering plain text vs. HTML campaigns, mail automation, guest posts, guest podcasts, discounts, and more.

Support packages

Need some help in getting the most out of your MailChimp account? LightSpeed’s managed support packages give you the skills and capabilities you’ll need to run a successful email marketing campaign.

We provide MailChimp training over Skype, telephone, or in person at our offices. If you need guidance on MailChimp-specific usage or general email best practices, we urge you to take full advantage of our years of experience and expertise.

WooCommerce

WooCommerce and MailChimp are two amazing platforms that work beautifully when used together. Let LightSpeed help you to make the most of the combined functionality they both offer.

LightSpeed can help you make better use of MailChimp to sell your WooCommerce products. Some features we can help you to implement include:

View WooCommerce product, customer and order data in MailChimp
Automatically subscribe WooCommerce customers to a particular MailChimp mailing list
Automatically subscribe WooCommerce customers to a particular MailChimp interest group
Create targeted customer segments in MailChimp using WooCommerce purchase data

Template Design

Email Like A Pro!

Every business needs a clean and professional newsletter template that matches its corporate identity. Let LightSpeed create one for you and also train you how to use the “Email Designer”, putting the control firmly in your hands!

Your colour scheme, header, footer and other design elements will be reflected in your emails to maintain brand consistency. We achieve this by building 100% hand-coded, fully customisable templates (that are always mobile responsive).

Create beautiful, customized email templates with our help. Make new templates from scratch, tweak pre-existing templates, or update old templates for mobile responsiveness.

How We Work

Design:

Once you’ve provided us with as much information as you can, we design your email using your style guide and instructions, and send you a visual example for approval.

Build:

We code your design responsive HTML and CSS to ensure it will display properly on all devices. We then add MailChimp repeat and edit tags so that your email is fully editable going forward.

Test:

Your template is run through a series of rigorous tests and then sent to you for a preview so you can see approve how your template looks and acts.

Deliver:

Once you’ve signed off on an email template that you’re 100% happy with, we migrate your template into your own MailChimp account.
Bonus: We’re listed experts – that means we can give you a free 3 month MailChimp account!!

Email Strategy

Master tacticians

We’ll help you rethink your email marketing strategy, assess your communication strategy and ensure you’re making the most of your audience.

An effective email marketing campaign needs an objective and a plan. Whether your objective is the growth of your email list or increasing your sales, you need to identify the most efficient route to get there.

Tactics may include conversion rate optimization, free downloads, revising email frequency, considering plain text vs. HTML campaigns, mail automation, guest posts, guest podcasts, discounts, and more.

What to expect from us

Should you choose LightSpeed for creating an email marketing strategy for your business, here are a few example of what we can do for you:

Identify your goal(s)
Analyze your competition’s strategies
Assess your brand and previous email marketing efforts
Review market opportunities (both existing and potential)
Strategize email campaigns for specific marketing cycles
Outline step-by-step tactics for growing your email list

API Development

Need help with MailChimp coding?

Looking for custom development work on MailChimp’s API? Hire us to create a custom integration that connects MailChimp to the applications your business uses.

Do you want to connect MailChimp to a website, shopping cart, blog or CMS? Here are some of the things we can help with:

Custom opt-in forms
Database < – > MailChimp syncing
Simple Apps
Small integration projects

Training

Your brand’s look and feel should be reflected in a clean, professional email template. Not only can we create one for you, but we’ll also teach you how to use the “Email Designer”, allowing you to make your own changes as you see fit.

We’ll work with you on your MailChimp account, using its built-in editor so you can match the look and feel of your site – mirroring things like color scheme, header, footer, and so on – to your email template.

Projects

Testimonials

Nina Taaibosch

Woo hoo!!! Couldn’t have done it without you guys! It really is awesome! The old site didn’t rank as high….

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Jo Duxbury

Role & Company: Owner | Freelancentral

The LightSpeed team never fails to impress me with their passion, geeky interest in their industry, creativity and most importantly,…

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Eva Sittig

Role & Company: Head of Global Communications | Lufthansa InTouch

LightSpeed is managing the MailChimp account on behalf LH InTouch. The tasks include, RSS campaigns, List segmentation, Integrate WordPress plugin…

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