Marketing

We know what it takes to get your site out there

Whether we target your audience on search engines, social media platforms or through any other online channels, we’ll find the marketing formula that works best for your business.

Wide Reach

Reach a global market, or aim at very specific audiences by interests or targeting geographic locations.

Low Cost

Compared to traditional advertising in print or in public spaces, online marketing is more cost effective.

Ongoing impact

The residual power of online marketing remains effective years after the initial effort might have stopped.

MailChimp

Need help getting started with MailChimp or moving your list over from another provider? Our talented team can help you get your new account up and running in no time. Find us in the MailChimp Experts directory here.

View our Mailchimp Services

Our Digital Analytics Process

Find out what is driving the traffic on your website through digital analytics. Our team will configure your analytics tracking, analyse your data and provide you with an uncomplicated weekly or monthly report based on visitors’ activity.

1. Configuration

What are your business goals or targets? Are they monthly or weekly? Let LightSpeed configure this to measure your return on investment.

2. Measurement

Is your site performing above or below the measurement benchmark that you have set? These benchmarks can be adjusted at any time to mirror the industry standard.

3. Analyse

Our team will analyse all data received based on the measurements that were set. Then we figure out why the numbers do or don’t reflect those expectations.

4. Reporting

We create a report in order to package the information that we just collected. This easy to understand report is given to key decision makers so that they can make decisions about the business based on this information.

5. Testing

After the reporting process, the client, in collaboration with our team, decides on a chosen testing method based on what we identified during analysis. Developers will need to implement these testing methods.

6. Improve

We start the process over again in the next monthly or weekly cycle. In this way, you will have a continuous improvement.

SEO

Every company’s website should be optimised for the highest possible rankings for industry-relevant search terms. Let LightSpeed help you reach your target audience by optimising your website.


Built-in SEO

We include the following SEO services with our base website packages:

  • SEO optimized code and site architecture
  • “Meta tags” – information read by search engines to inform their listing of a website.
  • Sitemap.xml allowing for easy indexing by search engines.
  • Pinging search engines when new content is published.
  • Code validation (HTML, CSS)

Technical SEO

Search engines don’t browse websites the way people do. They can’t see images and they can’t click on buttons. They need to be able to “crawl” your website with simple, accessible links in order to properly rank your website in organic search results. Other factors that can affect your search engine ranking include duplicate content, slow page speed, and broken links – both inside of and pointing to your website.

Content SEO

Ensure that your website is optimised for the best possible rankings on search engines by writing web friendly content. Our team is skilled in editing content with SEO in mind. After thorough keyword research we edit your titles, URLs and body content in order to adhere to global SEO standards.


yoast_icon_large_rgb

At LightSpeed we’re big fans of the Yoast SEO plugin for WordPress. Yoast expedites the process of solid on-site SEO for WordPress websites. While there are other SEO plugins out there, and some WP themes claim to have “built in SEO features”, none of them come packed with the features or support system that Yoast does.

PPC

Organically appearing in the first page of Search Engine Results pages isn’t the only key to winning the search marketing game.
Let LightSpeed help you also capture valuable, qualified leads with PPC (Pay Per Click) marketing on the Google AdWords platform.

Keyword Research

Keywords and phrases need to be analyzed in terms of traffic, competitiveness and cost. We excel in picking out the best search queries for your product or service and targetting only relevant, qualified customers who are already interested in what you have to offer.

Competitor Analysis

We have the tools and know how to discover the other companies are who are targeting the same customers you are, allowing us to learn from their successes and their mistakes. This helps us to optimize your campaign and put you a step ahead of the rest.

Ongoing Maintenance

One thing we’ll never do with an AdWords campaign is “set it and forget it”. We always keep a close eye on performance and optimize the landing pages on your site and the ad copy and keyword targeting to ensure the best ROI possible.

Social Media Marketing

The importance of having an engaging presence on social media platforms can’t be understated. LightSpeed Development offers dedicated social media management services, allowing you to focus on your business while we take care of keeping your audience engaged on Facebook, Twitter, or wherever else your audience resides online.
Social media marketing is the process of gaining website traffic or attention through social media sites.


What is Social Media Marketing?

Social Media Marketing, often abbreviated to SMM, centres around creating content that gains and retains attention and also encourages an audience to share it across the social networks of their choice.
Social media marketing is most effective when you produce and promote content that gets passed along by word-of-mouth, getting more people engaged without directly targeting them.


Targeting

By making use of the highly customisable tools that platforms like Facebook and Twitter provide, we can ensure that your brand is promoted only to relevant users.

Integration

Social media marketing is only one piece of the puzzle: we ensure that efforts on social platforms are integrated with other marketing efforts and website content.

Brand Management

Your brand identity is undeniably important. With this in mind our social media management team is on standby to ensure that people looking to engage with you on social platforms – whether for compliments, criticisms or questions – are replied to and made to feel cared for.

Community Building

Our social media management team can help you to identify industry influencers, allowing you to build a passionate and engaged fan base that is not only active but also shares your content on social platforms and their circles of friends, turning customers into marketers.

Reporting & Analysis

Putting work into social media outreach is useless unless you can quantify the results. We dig into the data, providing you with social media reporting that will help identify successful campaigns, informing future activities on social platforms and in other marketing channels.

Projects

Naturopathic

Design & Development, WooCommerce

FISA

WooCommerce

Epping Property

Design & Development

ATI Holidays

Tour Operators, WooCommerce

Team

Ashley Shaw
Chief Executive Officer More about Ashley
Barbara Kerr-Shaw
Chief Financial Officer More about Barbara
Garth Glaum
Project Manager More about Garth
Joseph Hart
WordPress Developer More about Joseph

Let Us Help You Grow!