In our recent Blog series on our newly revamped Social Media Strategy, we did not include any mention of Social Bookmarking. This might be seen as an oversight by some, but even though it didn’t make the cut to be included in our current strategy, social bookmarking is very much on our radar.

Social Bookmarking is seen as the next phase of our Social Media Integration and SEO strategy, and here’s why:

What is Social Bookmarking?

Social bookmarking is the practice of saving bookmarks to a public website and “tagging” them with keywords. It is defined by Wikipedia as a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet.

It differs from normal bookmarking in that your bookmarks are saved on a public website and can be seen by other users, allowing them to bookmark or share your links.

Social Media Examiner Report

Social Media Examiner published their 2011 Social Media Marketing Industry Report in April 2011. It had some surprising findings with regards to Social Bookmarking as a tool in the Social Media marketer’s arsenal.

They surveyed more than 3300 social media marketers that provided insight into how they approach social media, the amount of time they spend on Social media marketing and what tools they use.

  • Overall Social Bookmarking ranked third as the tool that marketers wanted to learn more about, topped by blogs and Facebook
  • Interestingly, the longer the marketers were involved in social media marketing, the higher social bookmarking scored, with the experienced pro’s (ranked as marketers with over 3 years experience in Social media) rating it as the top tool that they want to learn more about.
  • 40% of businesses plan on increasing their social bookmarking activities

Google’s Panda update and Social Bookmarking SEO

When Google rolled out the latest update to their search algorithm earlier this year, many Social Media Marketers saw their rankings crash and burn. Article directories and content farms were demoted in importance, and Google started tracking Social media links as a signal for SERP’s.

With a stronger focus on social media links, it is important to have your content spread across a variety of Social networks. Bookmark your own content and use social bookmarking buttons (Facebook, Digg, Twitter, Reddit) to enable your users to bookmark your content and share it with the world.

But be careful!

If you are doing a lot of bookmarking, restrain yourself from just bookmarking your own content. If you do, there is a chance that you will be detected as a “self promoter” and one or more of your accounts could be closed. Spread the love and bookmark other websites as you surf the internet. This will also make your profile more interesting to other users of Social Bookmarking sites and you can gain followers and build contacts with others that share your interests.

LightSpeed on Social Bookmarking

Social Bookmarking (Digg, Reddit, StumbleUpon) definitely has it’s value, and we will be incorporating them in our Social Media Strategy in the near future. In the meantime, we will continue to create compelling content that garners interest, spread the word through our chosen channels (Facebook, Twitter, LinkedIn) and let others bookmark the  content if they should wish to do so.

Tell us about how you incorporate Social Bookmarking into your SEO and Social Media strategy by sounding of fin the comment section below.

For in depth guides on how to use some of the top Social bookmarking sites, check out these links: